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Customers are the key to any successful business; without customers businesses wouldn't exist! Companies which are struggling to attract new, or keep existing customers will find themselves in awkward financial circumstances. If you keep your customers happy they will return, so don't get stressed or lose motivation - this is where it counts! The best way to stay at the forefront of customers' minds is to communicate with them. Customer retention is all about maintaining a good relationship and continually presenting the company or product to the consumer in a positive light. Staying in touch with clients, even just occasionally to one-off customers, can make a real difference to your sales. It shows you are not simply selling a product to as many people as possible without tailoring your communications. Simply reminding previous customers that you exist can have a positive effect on sales, as you may be reminding them of a successful transaction in the past. Every business communicates with its customers in different ways, whether it's flyers, websites, phone calls, or letters. Seldom are businesses as technologically up-to-date as their customers. Text messaging (or SMS) has been around for many years, but in the last ten has really accelerated and become a standard form of personal communication. Not many legitimate businesses (other than various dating serivices!) have embraced SMS as a way to communicate with customers, but those that have experience really positive results as a consequence. The advantages of SMS communication are clear. It is an extremely popular form of personal communication, so if businesses can get their communications distributed via SMS, people are likely to take note. It might not be a form of communication in which people expect advertising messages, so they might have more impact than any email campaign or newsletter. You could ask customers to agree to receive promotional text messages from just your company, or allow you to sell on the data to other companies advertising via SMS. It's important that you allow customers the opportunity to opt-out of SMS updates though, as otherwise they might feel pressured into buying or spammed. You can find guidance about text messaging in relation to the Data Protection Act (such as how to give customers an opt-out facility) at the Information Commissioner's Office website. Many businesses could benefit from communicating with their customers via SMS. Virtually everyone in the country has a mobile phone and it is a polite and effective way of providing an extra bit of customer service, which is a proven way of succeeding with any business. People don't expect businesses to contact them via text message, compared to telephone or email, so why not exploit this new form of business communication?
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