Email Testing: Let the Pros Help You

Are you interested in having success with your email delivery rates? The obvious answer here is "but of course I am" and yet many people don't actually take the necessary steps to attaining the very success that they desire. If you are ready to step things up for yourself and your business, then it's time you considered your email deliverability. The phrase "email deliverability" is something that is still pretty new to most people, so you'll want to make sure that you really understand what all goes in to this. By the time you know what all goes into deliverability, you will likely be ready to hand off the email testing to the pros, as there really is a lot involved in the process.

Email testing, as well as spam and blacklist testing are all things that any good email marketing campaign needs to include. If you are wondering when and where you should be working on these things, then then it is likely time to investigate some software. Here's the deal: email delivery depends on a number of factors, such as the content (that must pass spam filter checks), your email provider (it helps to be on a reputable one, without spammers giving it a bad name), the program you use to send emails (you can't just send a thousand emails with your regular account), etc. It also depends on your ability to check that you aren't blacklisted, and that you are avoiding ending up in spam boxes. You should always apply to be whitelisted by major ISPs, as well.

Of course, some things are simple; for instance, you should always allow people a double opt-in to be on your email list. This means that after they've signed up or indicated interest in being on the list that you provide them with an opportunity to confirm that interest. This serves to remind people that they've signed up for your list in the first place, and if they find themselves suddenly wondering why, they've got an easy out. It will also help to prevent people from just clicking the spam button on you- which is something you want to avoid. Another way to avoid being marked as spam by individual recipients is to very clearly have a link to or directions on how to unsubscribe from your newsletter. If that information isn't immediately obvious, most people will just mark the newsletter as spam, which will tarnish your reputation. While it might not be an obvious reflection on your business to the casual observer, it is in the online existence, so make sure your reputation online is as solid as the one you've worked for in the tangible sphere of reality.

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