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More and more businesses are allocating bigger chunks of their advertising budgets to online marketing. This is especially true into today's rocky economy. Why SEO Copywriters Are So In Demand, And Will Be for Years This means more online writing jobs than ever, especially for SEO copywriters. Why SEO writers? Because internet marketing is all about getting found online. This means writing search-engine friendly copy, which is what SEO writers do. Why Companies Are Spending Money on Internet Marketing It's not rocket science. Companies are spending money on internet marketing because: (i) It Costs Less: Internet marketing is cheaper than traditional advertising, eg, television ads, newspaper ads and radio spots. According to an article on SpectrumInc, an internet marketing firm: "During these recessionary times, many companies are cutting costs and trimming budgets, especially in terms of marketing efforts. However, spending for online marketing is predicted to substantially increase as we head into 2009. Geoff Ramsey, CEO and co-founder of eMarketer, confirms, "In our latest projections... eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009." (ii) Drives organic traffic: Internet marketing is popular because it drives organic traffic for years to come. It's not like paying for a TV ad for a certain amount of time. Once the ad stops running, then the company name is no longer out there. But with internet marketing -- specifically article marketing -- the "ad" is live for years. This is important because when web surfers go to the internet, they're looking for information. An article written five, 10 or 15 years from now will still be "live" (eg, doing its job as an advertisement) for the company that wrote it (or had it written by an SEO copywriter to promote their company). Online Marketing Means More Work for Freelance Writers -- Especially SEO Writers Long-term Work: As more companies realize the long-term value of internet marketing, this means steady work for those writers who understand this medium. If you know the ins and outs of internet marketing -- eg, SEO, keyword phrases, long-tail keywords, pay per click ad writing, landing pages, etc -- you can make a veritable fortune compared to other freelance writers. Build a Successful Freelance Writing Business: It's easy to get swamped as an SEO or Online Marketing Writer because the competition is so slim. This means an opportunity to build a business in that you can outsource your overflow to other freelance writers and take a percentage for yourself. This is where SEO copywriting gets really profitable -- and really fun! The best part about being an SEO copywriter is that it's a lucrative work-from-home job. You can work as much or as little as you want. As long as you meet client deadlines and do good work, you'll never be out of a job again. How's that for beating the recession!
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