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The BMW 1 series was introduced to the market in 2005, replacing the 3 series compact models. It brought to the market something completely new - it was an affordable BMW with distinctive looks, great performance and all the BMW quality fixtures and fittings you would expect. During its first year in production the BMW 1 series proved to be an instant hit and became one of BMW's most successful cars as it sold around 150,000 units during 2005. In 2006 the 1 series accounted for 19% of all BMW sales - the primary reason for this being that it was BMW's smallest and most affordable car throughout their collection (excluding the Mini). The 1 series offers the driver something exciting, refreshing and something distinctly BMW. During 2007 the 1 series was upgraded and BMW introduced a 3-door sports hatch - the new-look BMW was modified and loaded with new technology to help lower emissions and offer better fuel consumption - which means that the 1 series is not too expensive to run which is definitely a plus point. You can get a 3 or a 5-door, a coupe or a convertible and there are loads of different trims so you can personalise your car to meet your needs. The styling of the 1 series is quite different from any other car in the BMW collection and its unique shape certainly makes it stand out on the roads. The BMW 1 series is both classy and sporty - which is what you want from a BMW. Its distinctive long 'nose' and structured side panels combined with its stylish front lights make for one hot-hatch - and the interior doesn't disappoint either! Competitors for the 1 series include the Audi A3 - and I know which one I'd prefer! The 1 series is far classier that the A3 and miles sportier than the A Class (another competitor) - pricewise a new 1 series costs just over 16,000GBP and an A3 will set you back around 14,000GBP - I think the looks alone are worth the extra 2000GBP - let a lone the more prestigious badge, improved performance and quality cabin. In terms of practicality the 1 series is not particularly roomy - so is maybe not a good choice for big families, but for couples it is the perfect choice. The BMW will give you great handling, good performance and good economy! The BMW 1 series is definitely not just another bland hatch - it oozes style and quality.
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