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Too many people are constantly searching for the "Holy Grail" of Internet advertising. Instead of just getting out there and doing something every single day, they sit back and wait till they find the "Secret" to Internet marketing. There are all kinds of great techniques that you could be using and applying. I'm sure that there are hundreds of fantastic products out there to teach you how to market better online. You should never stop learning. The instant you stop learning, you start stagnating. You will find that many of the techniques that the top experts teach you may actually disagree with one another. This is because there is only one true judge of what works in the online marketplace... testing and results. Without testing out everything you do, you'll never know what's working and what's not working for you. Internet marketing has one "secret" that you can get every single long-time marketer to agree upon. Zero action turns into zero results! Successful Internet entrepreneurs are doing something. If you sit back on the sidelines and just watch what's going on, you will never win the game. Start doing something... even if it doesn't work! You have to really "practice" Internet marketing. Set up a mirror page on your site or some other tracking mechanism and place a classified ad in an ezine. If it doesn't work out the way you wanted, place a different ad in another ezine. If it does work, then keep running and add on more ezines to your advertising campaign. If you want to write better ads for your products, then find some of the best sales letters and start copying them by hand. Then, practice your own letters. Nobody seems to remember that some of the most successful companies expect that only one out of every seven products they create will be a success worth continuing. Claude Hopkins, one of the greatest marketing minds ever, recorded this in "Scientific Advertising", in the early 1900's: "There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint." The first site you create might not be that profitable. If you are smart and stay in contact with the right people, you will learn something from it. Your next web site may be the success you are looking for. The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can't explain to me in one paragraph exactly who your targeted market is, then you aren't ready for success on your site. Test different products and services. Test different ways of advertising. Test some different ads, in different places. Testing can tell you what will or will not work online. Keep your testing very small so that it doesn't cost you an arm and a leg if it doens't work. Test Google Adwords or Yahoo Search marketing. Purchase a 10,000 banner ad campaign. Set up a small budget of say $100 - $200 every month just for testing (more experienced marketers have a much higher budget for testing). Never spend any money on advertising where it will put you out of business. It should be as small and risk-free as possible at all times. If you can't afford to the bucks to start out, experiment first with free traffic techinques. There are skads of them that you can use as well. Still, never spend more time on any advertising technique than you can afford to lose. Time is money and as you become more and more successful in this business, it is the time that you run out of first. The Secret to Internet marketing is to "Do Something." Even if it flops, keep track in your records and ad something else to some other aspect of your business. The second Internet marketing secret is much like the first one. It is "Don't give up!"
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