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The last year has been a Twitter renaissance for hundreds of professionals around the world. With the recent article in Entertainment Weekly telling us the "Truth About Twitter", it is becoming quite obvious that thousands upon thousands of business professionals will be adopting Twitter as a business tool in 2009. Some people have even gone so far as to say that Twitter is more important than the Internet itself. Maybe they're just zealots. But what if they are right? Perhaps the time has come for you to take a closer look at Twitter (if you haven't already) and see how it can help you and your company attain your goals. The following are a list of lessons I have learned in my "Tweet" time. 1.Invest your time and a little bit of energy doing searches: Simply put - http://www.search.twitter.com is your friend. Make sure to use it till it breaks! You can search the keyword terms that are important to your business. You can also RSS that search and it will update real time. Check back often and connect with the Twitter folk who actively discuss keywords that interest you. 2.Say hello and "Re-tweet" often: Saying hello to past business partners, friends and targeting companies you would like connect with will serve you well. One way to "break the ice" is to re-tweet posts of people with whom you are looking to connect with deeper. Also, don't be shy. Just saying hello to business folks who strategically can help your business is the only way Twitter will work for you. Remember the nerdy kid at the dance? He won't get shot down unless he asks. Who knows, maybe the girl in pigtails will say yes! 3.Make sure to comment: Comment on valuable Twitter posts. If a link is shared in that post, be sure to click on the link and comment with a link back to your blog and your Twitter profile. Commenting shows people that you are interested and interest is currency in Twitter. 4.Don't ever close a door behind you: Unless the follower is SPAM, don't close the door on followers who at first blush do not look like they can help your cause. Thank them for the follow and share a pertinent link to them via a direct tweet. You never know when serendipitous business opportunities will find you. I hope these best practices help you as much as they have helped me.
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