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Jeff Alderson's Articles in Internet Marketing

  • Watch Out For Common Keyword Mistakes
    There are lots of people out there who think keyword research is an exact science that can be easily calculated, formulated and measured. While some marketers would like it if you believed this, it simply is not the case. Keyword selection is really more of an evolving art form than a science.
  • Choosing Keywords That Work
    For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack. In reality, the process isn't all that terribly difficult. As long as a few basic steps are taken and common sense is employed, even a beginner can come up with a good starting game plan for locating the right keywords.

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