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Jeff Alderson's Articles in SEO

  • Latent Semantic Indexing Puts Emphasis On Depth
    There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking.
  • Understanding The PageRank Numbers Game
    Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved.
  • Tips To Make Text Link Ads Pay Off
    There are web publishers out there who care little for their money-making potential. These folks are few and far between. If you're in the want-to-make-money crowd, there are some great ways to make this happen. One of the most popular involves the use of Text Link Ads. This option is a great one, but it does take some effort to pay off extremely well.
  • Tapping Into Traffic With Long Tail Keywords
    Locating a website owner who doesn't want to see an increase in traffic is something akin to finding a needle in a haystack. Increased traffic can equal more sales, more readers and more advertising revenue. Tapping into the power of long tail keywords has become the latest craze for making this happen, and rightfully so.
  • Long Tail Keywords Deliver The Traffic
    Increasing sales or ad revenue is often one of the biggest concerns of a website owner. There are ways to make this happen for virtually any website. One relatively unconventional, but logical way to do this is by tapping into the power of long tail keywords.

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